Build Your Brand Awareness
Brand awareness is how memorable a brand is to its target audience. Think of some big-name brands like Starbucks or Microsoft. Can you think of their logo? What do they sell? Where can you find their products or services? Brand awareness is important for eCommerce businesses. You want your target audience to be able to easily recognize your logo. You want your target audience to be easily able to find your business.
One great way to improve brand awareness is to post regularly on social media. Being active on social media is a great way to get your business in front of your target audience. Post regular content and interact with other accounts on social media.
Use Email Marketing
Email marketing is a great way to stay connected with your customers. Building quality email campaigns and managing contacts is a great way to grow your business. Email marketing lets you directly contact current or potential new customers with new offers, product releases, or deals. Email marketing can encourage customers to repeat purchases or reach out to customers who have abandoned their online shopping carts.
Not only is email marketing a great way to communicate with your customers, but it is also one of the most efficient marketing tools. Email marketing has a return on investment of $36 for every $1 spent. If you’re looking to grow your business on a budget, email marketing is your best option.
Improve Your Customer Service
Consumers are more likely to buy from your business if you are easily contactable and provide timely resolutions. Good customer service builds trust and loyalty in consumers. And keeping loyal customers is one great way to increase profits. It costs a business seven times more to gain a new customer than to retain an existing customer.
To keep customers happy, make sure that your contact info is easy to find. Respond to any customer questions, complaints, or concerns as soon as possible. The longer you take to respond to a potential customer, the more likely they are to purchase from your competitors. Have a simple, return policy outlined on your website. Having a clear return policy in place helps customers feel more confident in their purchases.
Sell in More Marketplaces
Don’t overlook the potential growth of selling in more marketplaces. Did you know many traditional big-box retailers like Target, Home Depot, Sears and others allow 3rd party dropship retailers? Teapplix can integrate with many of these retailers via EDI connections and supports the full order and inventory lifecycle. Teapplix ActionShip integrates with over 50 marketplaces. Sell on Walmart, Sears, Amazon, and others. Teapplix makes it easy to expand your business.
Another way to grow your eCommerce business is to sell internationally. Many eCommerce platforms have translation plugins and add-ons to allow you to sell your products around the globe. You can also sell your product on international marketplaces like Etsy or eBay. One of the advantages of an eCommerce store over a traditional brick-and-mortar business is the ability to sell to a wider audience. And shipping globally is easy with Teapplix’s shipping automation. Teapplix works with many shipping carriers and offers global shipping options.
Invest in Automation
Market automation software is a great way to increase sales. You can use marketing automation software to send sequences of emails to new customers. These emails can offer product information, explain your return policy, or include special discounts on related products. You can also use this software to send messages about customer events, such as special deals on their birthday or seasonal sales for holidays.
Automated customer service means your customers can access support any time of the day and any day of the year. Automating your customer service could include using chatbots to respond to customer questions. Customer service automation can also provide simple troubleshooting instructions. Support automation can enhance your customer service and improve response time and availability.
Shipping is one of the biggest expenses for an eCommerce business. Not only does shipping make up one of the biggest financial expenses for an eCommerce business, but it is also one of the biggest time expenses. Automating your shipping process can save you time and money which can help you grow your business. Choosing a good shipping automation platform is important for the success of your business. When looking for a shipping automation platform, consider the software interface, tracking support, carrier options, and what eCommerce platforms it can integrate with. ActionShip by Teapplix offers multiple carriers with global shipping options and it can be easily integrated with major eCommerce platforms.